Until 2000 years, Vietnamese businesses do not put much attention at the roles of the brand due to: they mainly are state owned and the low competitiveness in the domestic market. With the participation of Vietnam in the WTO and big flows of FDI into the country, the economy has great changes. The role of the brand was gradually winning recognition as most important business asset.

Realizing the market demand, FAVI Brand & Valuation Co, since 2001, began marketing “Brand building and management” consulting service. Today Favi is the leading brand consultancy firm in Vietnam. Among our clients are most popular Vietnamese brands such as: Vietnam Airline, Viglacera, Licogi, Hapro, Hanel, HUD, Constrexim, Rang dong, Traphaco, Fivimart,…